Surviving & Thriving against Big Hospitals

ReInvent Your Practice against Big Hospitals & Clinic Chains with RIYP Program

Today we're going to discuss how one individual practice can not only survive but how it can prosper in this current era of big hospital chains and managed care providers.

Almost in every city, you might have seen or if you take your city, you must have seen that there are many hospital or managed care chains is coming.

They Got big names, they got big setups. They got a big number of Doctors and Consultants. They have big resource they take very good locations and they start there operations in our city.

And suddenly it happens and everybody starts talking about them. I'm not talking about the only medical community. I am talk about other self so that is even many of the patients.

They start talking about them and somewhere it affects the practice individual practices which are being run by by an individual or maybe husband-wife couple. So with that kind of change they come to the city, we start worrying about that we worry about that how we can survive, how we can fight.

These big chains, our today's topic is the same how we can not only survive but how we can prosper. Despite these big hospitals. We're going to discuss the six main requisites, which you must have if you want to prosper. If you want to grow your practice after that, we're going to discuss seven strategies.

I call these seven guerrilla strategies, which you must use, and in the end, I'm going to give you the most effective secret media which you should use. And there is some reason why I called secret and we're going to discuss that also. I would appreciate your feedback about this special report.

Rajesh Gurule

Practice ReInventor

Ph - 9822545922

connect@rajeshgurule.com

1. PROPER MINDSET

The very first one. You must have is to have a proper mindset what I mean by having a proper mindset. First of all, you should believe you should think that you are going to survive this. You are going to prosper. Your practice is going to be as big as there is potential.

Having this mindset is, you know, the base of everything we're going to discuss in this program. If we are not sure about our future if we are not confident about our actions, and if we are confident that okay, tomorrow there are going to be this many patients in your practice waiting for you to arrive and give them good treatment and proper care.

Then it's going to be very difficult for you as well as your staff to take the actions to take the heavy actions which are required to fight against these people.

Now, you know, believing is the first step.

Secondly, you should be should have a pretty strong attitude. you know It's many of the doctors whom I met in last when plus years. They said that when these big chains are in case of these big chains it there are only two ways.

Either you joined them that is you be one of them or you should be ready to have a very small practice. I always disagree with them and last 20 years many of my clients to survive who are pretty close to this big hospital not only do you know, area-wise, I mean they are within neither few, maybe one or two kilometers. But I don't know the exact distance, but they are very close to these practices.

But there is only one way of defining closeness another one that I normally promote is the specialty area. I mean, if you are, say a cardiologist and these people are providing very good facilities in cardiology then you are very close in this no matter where you're practices located. You are pretty close to these people treatment-wise. You should not worry too much about them. I have proven it to my clients and today I am going to prove it to you.

2. READINESS TO LEARN

The second, requisite for this is a readiness to learn new ways of doing various things. You know, once you might. He said that Okay, you want to fight with these people and not accept the defeat, Then the second meeting you should have or you should always be ready for it to learn new ways of doing things.

I am very much aware that you are always learning new things as far as your Core medical expertise is concerned. I am not talking here about that although I can always talk about that you should be always, you know, updated in new knowledge. Because if you pass, say, 5, 10, 15, 20 years ago from your Medical college then.

After so many years, there must have been many, many, many new majors as well as minor developments, of which you should be aware of most of the times doctors, you know, update their medical knowledge.

I'm saying most of the time because I have seen many doctors who have not touched their books or who are not aware of the major breakthroughs, in their own field. I am pretty sure that you are not one of them.

So when you think when you feel when you believe that you must upgrade your medical knowledge in the same way, I want you to think about other things related to your practice, which you should be ready to learn.

You should be ready to implement those things in your practice. I always give one simple example.

One of my favorite definitions is the definition related to insanity the person who port this. He says that one definition of insanity is doing things the same way and expecting different outcomes uses this to give by giving you another example.

A very simple example that says, if I want to go from, if slapstick you want to come to your practice, I am assuming that use.

You are not having a residence on your premises. I'm assuming here another thing that you are coming from your home to your practice or clinic. In that case, you start from your practice. And let's say it takes 25 minutes for you to reach your practice.

Now, the next day you wake up and you decided that you decide that you want to reach your practice in 15 minutes.

Now that is a very good thing because you have decided something And now you working on that. You have decided something. Now, what happens? You start from your home.

You take the same road you use the same vehicle you use the same route to come to your practice and you use the same speed which you used for last so years or months or days.

Now, how much time do you think it will take for you to reach your practice? We don't need an Einstein to tell us that. You know it will be 25 minutes. Now, What happened here? You have already decided that I want to do I want to reach my practice in just 25 minutes.

But again. What has happened that I mean you decided that you want to reach in 15 minutes and again When you reached there, you also that it's full 25 minutes.

So what exactly happened there? We're going to discuss that. But let's take it a couple of days more the next day you are very motivated. And you again, In the morning before starting.

You said that whatever happens today, I am going to reach only 15 minutes to my practice. And I am very sure I am very confident that I'm going to reach in 15 minutes only It is not going to take me a single second more.

You're very confident. You took it. Accord to a vehicle and you take the same vehicle. You take the same route. You drive by the same road again.

You drive at the same time of the day also, you know these are various variables. Now again, when you reach your practice, what do you think? How much time must have been elapsed? Of course 25 minutes and not 15 minutes.

The point I'm trying to make here is if you want to reach your practice in just 15 minutes. That is the result you want, which is somewhat different than what you are experiencing since lost so many years. then You have to change some things.

Now, in this case, the variables are the first vehicle. Okay, Suppose, Is there a way by which you can change the vehicle and rich to your practice in, say, 15 minutes? Think about that that could be one of the first possibilities. The second vehicle is the time of the day When you're starting.

Suppose you're starting say, at around 10 o'clock and that is the busiest time or the route which is following. You are going to get huge traffic. You're going to, you know, to be pretty slow towards your practice. Said that case you're too if you change the time.

If it, you know, start 30 minutes earlier, maybe chances are more that you will get less traffic and you will rich you are practice in just 15 minutes. Another vehicle's other variable factor is the speed with which you are driving a vehicle. Is there any way by which you can drive 5 or 10 kilometers per hour faster?

If you can do that, then you know it will give. It will give you some additional minutes to rich within a target range. Another vehicle is your route. If you are taking the same road for the last 3.5 years, then today might be the time for you to look for another way.

Another route, which may be a shortcut that has been developing last 1.5 years. But you never knew about that. So the route is were the fourth variable.

Now, if you want to reach your practice in 25 minutes, then you have to change some of these variables, and if you are capable of changing a little bit of all these four then, you will experience what we call the exponential difference or exponential growth in your effectiveness that is you may take maybe only 10 minutes if you very all these four variable.

Now the same thing applies to your practice. You just experienced it differently. You just expect different results. Different outcomes. But you don't want to change your vehicle. You don't want to change your route. You don't want to change the time their time of the day. You don't even want to change the speed with which you are driving, so that is not going to help you a single bit, however strong your attitude is, however strong your goal is. If you're not ready to change the ways, it's not going to help you at all.

Now, what are the things? that you should be doing in different ways. First, in an understanding that understanding your business, this understands that you are in a business and you are, or you are supposed to be a business person who happens to be in the filled with curing the sick people that are in the field. But in the very first place, you are a business person.

You can argue with me that whole night. You can deny that fact for, you know throughout your career. But the truth is not going to change. It is a fact that you are in a business. You have to pay your staff. You have to give good service and treatment to your patients. Just like any other business.

You have to lower the overheads just like any other business. And you have to attract new and more patients to your practice, just like any other business. So you should be ready to change at least these three factors which I am going to share with you. first marketing issued, learn and understand the basics of marketing.

You must. You know, I am not saying that you should study marketing throughout the day. What I am saying is, maybe one hour, two hours in a week. We should focus on learning about marketing. Let me ask you one question.

How many business books you have read in past one year in the last three years and last five years? If your answer is or for all three. Question is, you know, somewhere in one day, is it? I'm in single digits that are less than 10.

Then you know you must focus on these things and that may be the reason that your practice is no place where you want or you are always wanted to be, so you should have marketing knowledge. You should be ready to do marketing and you should be ready to do marketing in new ways by using the latest media's not the same all 1950s of ways of attracting patients.

The Second point is People Management which is or overall management of your practice. You may be very good at curing patient you.

Maybe you may be very good at diagnosis, but if you cannot manage your staff and if you cannot manage your patients, may your patients that it's going to be very difficult for you to, you know, get references from your existing patient as well as attract new patients.

Also. You can do that only when you are good at overall management. You have systems your policies already established in your practice. Every person in your practice knows what happens when a patient arrives in your practice. What is the first step? What happened? Second, what is the third step What happens next? That is having what we call policy and procedures.

3. TREATING YOUR PATIENTS

The third and most important, thing you must change is treating your patients. You may. I know you may be surprised that I am advising you on how to treat patients but I am not doing that I cannot do that.

First of all, the treatment here I am talking about is nonmedical issues. I am very sure that you are going to offer the best medical treatment to your to you are patients. The treatment I'm talking about here is behavioral treatment.

The treatment your patients get from you apart from the medical knowledge which gives them apart from the diagnosis which you do for them apart from the prescription you are right for them.

I am talking about the behavioral treatment that how you talk with them, what kind of body language you use, the way you spend time with them.

How do you present the case? Do you make your patients relaxed when they come to you? These things are about you. The same things are about your staff also.

Are they talking properly with your patients are giving deserved due respect by each and every patient? Are they giving that respect to your patients?However their manners? I am talking about these things. You know a letter in this particular audio program.

I am going to give you certain simple tips which you can implement very fast. But you must learn new ways of doing these things and that happens.

You know, if you think that your patient is your client and he has many more choices, just remember this sentence that your patient is reclined and he has got many, many choices by choices I mean, he can come to you and he cannot come to you. That is his choice. He can go to 10 other people, 10 other doctors where he will get. I am not sure, but the almost same treatment.

So think of your patients as your clients and then treat them accordingly.

The third brick we site, which is you know, we're going to go in many details is understood and study practice promotion study or the doctor's practice promotional material study how other doctors are promoting their practice. But don't stop death.

You know, there are many other sources also. I have got somewhere around 20 audio programs from which you can get tremendous nod practical, proven knowledge of promoting your practice.

They're more than 32 practice building systems I help develop. These are unique, which can, you know, help you in growing your practice from 17% to 213% and within a few short months.

You can use that you can look at other industries to learn marketing or promotional activities from them, because if you only focus on other doctors, then you know you will never get breakthroughs. What, you will get it, you know, maybe 500% improved.

If you want to get a breakthrough, then look at other industries. See what they are doing most effectively and see how you can implement the same strategy in your own business. That is going to help your practice tremendously as compared to, you know, looking at other doctors and just trying to follow what order doctors are doing.

4. ACCEPT CHANGE

Throught out my career. you know, I have helped many, many clients, not in the medical field, but other fields also.

And this is the toughest part where all my consulting skills come into the picture to make them accept the change that things have already changed.

Whether accepted or not. The same thing goes for you, you should accept change, and you should be ready to change whatever is needed in my other fill out a career convenes and when I entered into the medical field. I thought that it will be pretty easy for doctors to understand that, and they will be having, you know, very less resistance to change.

But I found the same thing, which you know the same kind of resistance which comes in any field. The same things are true in the healthcare field also.

Because changes a very difficult thing. But unless and until you're ready to change and you actually change, things are not going to be tuned differently. They will be what they have always been. So except change and be ready to change almost every day.

5. UNDERSTANDING THE DIFFERENCE BETWEEN THE BIG CHAIN OR MANAGE CARE PROVIDERS AND INDIVIDUAL PRACTICE

The fifth main prediction is understanding the difference between the big chain or manage care providers and individual practice. Have you taken a piece of paper and returned it down what you do and what they do? If not, then right now is the time.

Simply take out a plain sheet of paper and pain and start writing down whatever comes to your mind, which could, which you can think is the difference between you and These big chains.

Because only by doing that, you will come to know that about your strengths, as well as witnesses and their strengths and their weaknesses that why you will understand of which areas to focus on Do Are they the same now? I hope you have completed the exercise which we have just discussed.

6. NEVER FIGHT THEM HEAD TO HEAD

Now the last prediction is to understand that you can never fight them head to head. You cannot and you should not fight these big hospital chains head to head. It means you cannot look at them and copy what they're doing because there are some inherent differences that you have already returned.

If you just look at the list, you will know why I am saying that this is insane to go head-on fight with big hospital chains. The very first thing is, in their resources is their marketing budget, you know, they're marketing budget is maybe in lacks on in crore is of rupees, which and individual practice except very, very rare cases cannot match.

I don't expect my clients to have, you know, say, the marketing budget of ₹5 lakh or ₹10 lakh or ₹20 lakh to Spend or to invest in marketing but these big chains. They are having that much marketing budget. They are putting that much amount, maybe every month.

So you know, there is no point in doing that. You cannot and you should not buy a quarter-page advertisement in a newspaper, which costs you somewhere around 25 to 30,000, maybe every week or two or three times in a month, because that is going to affect your cash flow tremendously. One other thing in their resources is the facilities or the number of treatments they provide.

Some doctors think that a good way to fight this chain is you know, let's team together with four or five consultants. They think they will team together and start a new hospital, where you know they will provide each and everything needed in healthcare and, you know, the start running their hospital in that way. In my humble opinion, that is a pretty big mistake.

I advise the exact opposite that you should focus on when you try to treat everybody you treat nobody. You have to focus on the things which are the treatments, or the decision is which you are very effective. It and you should focus on promoting that only you should be known as the specialist in your city.

For that particular treatment, It's a big mistake to generalize or a general physician.

They are the people who earn the lowest and you who work hardest. Whereas consultants or super consultants are the people who work for the workplace but who earn the highest.

The same goes for, you know, practice level also. The more general you are, the harder you will work and the less you will learn. More specialists, you are smarter, you can work, and better you can earn. So don't try to be the next big hospital chain franchise.

Maintain your identity. Be different from them. These are the main prerequisites you must have when you want to. when you want to take these big chains and you want to, you know, grow your practice inspire them.

6 MAIN REQUISITES

6 PROVEN STRATEGIES TO REINVENT YOUR PRACTICE AGAINST BIG HOSPITALS

1. BE UNIQUE

For that particular treatment, It's a big mistake to generalize or a general physician.

They are the people who earn the lowest and you who work hardest. Whereas consultants or super consultants are the people who work for the workplace but who earn the highest.

2. LOW-COST OR NO-COST MARKETING

The second strategy is using low-cost or no-cost marketing. What do we mean by that? You know, I always tell my clients to think in terms of R. O. I. That is the return on investment. You don't look how much you're putting in it.

Maybe ₹1 or it may be 1 lakh rupees. It does not matter when if you put ₹1 and you get, you know, ₹10 in return and when you put one leg and you get one leg and ₹5000 in return. Now, which will attract you more, I would always prefer to go with the first one that is putting in ₹1 and getting ₹10 back because that is, you know, 10 times returns on your investment.

So I always recommend my clients to go with low-cost or no-cost strategies. Now, what are the strategies? if you listen to my other audio programs which are listed in the catalog I'm sending to you, you will find there are many ways. First of all, is, you know, we're going to discuss a few of them which comes under the umbrella of Internal marketing.

Now, what is Internal Marketing? Internal Marketing is Something which you can do internally, as the name implies, means it is turned for your existing patients, it's the internet marketing is done for your existing patients. See, I'm going to give you step by step example of one of the strategies I used for my clients to immediately, you know, increased they were revenues.

The same strategy you can use for building loyalty among your patients and you know, for many other things, including fighting these big chains. Now here is the strategy 1st list out all the treatments that you offer. I hope that's going to be pretty easy for you. List out all the treatments you offer Now, categorize those under a couple of feedings first.

As you know, maybe you can categorize them have value-wise, how much the treatment is worth to you? I mean there are some treatments which you do that cost your patients ₹50,000. And there are some treatments that cost your patients 500 repeats just divide those.

Either in one or two or three categories. That is the most lucrative medium and third very local treatment. This is very important to see you must do these exercises when I'm telling you to do that because then and then only we are going to achieve our objective if you just listen to this. And so I think in your mind that okay, someday later I'm going to do that then it's not going to work.

So by this time, I think you have listed you're in most lucrative second medium and the third one a low cost. Okay, Now, focus on certain treatments from one From the first category that is the most lucrative. Maybe the top three 10, top three from the medium don't touch on local strategies. I mean local treatment. Now, we'll do the with the letters.

Now, just try to take an educated case if you don't have data with you, If you have data with you then it's fabulous. Okay. Take out the data from your last three months' patients and see how many patients you got for four treatments.

Number one in lucrative treatment number two, treatment number three and the same goes for medium-cost treatment numbers 1, 2, and 3. I guarantee you that you will be surprised by seeing these figures. Why ? First, you'll find that whatever you're getting for the big treatments, that number is very low which is but obvious for some reason that since.

There are so many high-cost treatments, fewer and fewer and fewer people are going to take those treatments. But another point is you will find different names in all these treatments including your low-cost treatment that is supposed there is one person said rajesh.,

And if you seek how many treatments rajesh has gotten from you, you will be surprised that there will be a couple of low-cost treatments which I got from you and there is going to be either you know, one from medium or one from the high is higher, high-cost treatments from you. Very rarely you will find somebody who has taken one medium treatment and when the higher cost treatment from you.

What I mean to say is that if you offer the treatments which could be which could benefit your patient And you offer 10 treatments like that then I am advising here too, Not get 10 patients each for one treatment. What I'm advising you get your one patient to accept all other nine treatments. First of all, let me be very clear, I am not saying do it unethically or do it whenever it is not required.

No, I am saying whenever you feel that your patient needs this treatment now or maybe next two years start focusing on that patient and start communicating with him about the other treatment in pure marketing terms, we call this cross-selling. If you have just 100 patients and everybody has taken, you know, some medium-cost treatment then at least you will be able to find 5 or 10 people in those 100 people who could go for the higher end treatment which will be very beneficial to the patient.

But in the first place, you have to find those 100 patients and then you have to focus on what treatment you can offer to those patients this is called cross-promoting like treatment A and patient A, treatment B, and again patient treatment C and again, patient A. Normally, everybody tried to go by the way of, you know, like treatment A patient A, treatment A patient B treatment A patient C that is for one treatment they tried to get 100 patients. What I'm trying to say is to get 10 patients to accept 10 of your treatments.

Believe me, if these big hospitals learn about this strategy to do effectively, then it's going to be very difficult for individual practices too, you know fight with them. But let me guarantee you one thing that these people, even though they are having everything, they are not using this strategy for the fullest benefit or the fullest potential. And that gives us a chance to attack at the weaknesses they have.

As I mentioned that we cannot fight them head to head. So this is one way for us to fight with them. I hope you understand you understand this particular strategy and you are going to use it for prospering your practice. The second kind of internal marketing which is very easy to do is you know, educating your patients, educate your patients about various things.

But especially about you, your staff, your hospitals, your treatment, your specialty there problems their diseases are you write special reports for that, you distribute those reports to your patients free of cost, don't forget to charge them ₹5 or ₹10 for those reports.

Because that is what we are. What we are doing is advertising with your existing patients. Have you observed the walls of your practice? from your patient's point of view. Just try to sit in your reception area and just have a look at what things you see there from that chair.

I guarantee you will be pretty surprised, you know, what things they look at when I make doctors sit there you know they many of them get a pretty good shock and your patients are experiencing the same thing every day. So you should be careful what you are showing to them as far as the practice is concerned.

So the second internal marketing strategy is to use your walls properly. Put your uniqueness in big bold red letters on the walls and not at one place, but as many places as you can put your charges on your wall so that your patients new know before they enter your practice before they enter your room, how much do they have to pay you Because that is one thing that is continuously going on in their mind when they are not aware of how much they need to pay you, how much they have to pay you.

So do that. Put your charges on your walls, but the treatments you offer on your walls and do it and you know a good way. Just don't take a printout and list all the things they explain those things to them.

Your patient certainly does not understand what is a, you know in medical terms if you take something, what is a hysterectomy? What is cerebrovascular misalignment? They are never going to understand that but they will understand something.

So put those things in their language so that they can understand your patients do not understand even what is IPD, what is OPD? OPD your patients call, you know, check-up. IPD they call it to admit.

So put the things from your patient's point of view on your, all of your walls whenever possible. Put something interactive on your walls recently where one of my clients show me a simple electric device where you have to just you know, punching some numbers and immediately you come to know whether you are diabetic or what are chances of you becoming or becoming severe diabetic in near future.

I like that very much because that is you know, your patients are getting in interaction with you or your staff members there. They are getting involved in your practice. You know, they are not feeling kind of alien in your practice when they are coming to you. They feel that okay. They know the place, they know the people, they are welcome there and that's why they are visiting there.

So use your walls properly use what you know is valuable real estate for which you paid. I do not mean to disturb your architecture or interiors in any way, but frankly, I don't care much about that. As far as your patient's comfort is concerned.

The more design, the more impeccable you are consulting or you're visiting room, feels the lace, your patients are comfortable, you know it doing what they feel in what or doing what they need to feel comfortable.

3. GIVE PRACTICE TOUR

Make the third strategy is to have you or any of you, you were staff given practice tour to your patients. Practice tour is a very, very effective thing in any a practice which it's I make you know mandatory off- course not immediately but after a certain time, my client and their stuff are into consulting practiced or is something that you one of your staff members take patients by hand.

I'm not you know holding hands but they just escort them and they show them all you were practice then your we should understand. Okay, these are the things which are available at your place. These are the things. So these are the treatments that you offer.

These facilities are already there so they don't need to go to any other place to get me. So Use these three internal marketing strategies. Believe me how much these things are going to cost. Just maybe a couple of ₹100. Not more than that off-course, you have to take efforts that to train your staff in you know doing all these things with your patients. But from those few simple printouts, it's not going to cost you anything.

There are so many other strategies which are you know the low-cost and low-cost marketing programs I have listed I have prepared which are there already there in your catalog. You can refer to them utilize those low-cost or no-cost advertising but never go.

You don't think of, you know this big hospital is advertising quarter page. I should at least go for you know One-eighth which is half of the God a page. How much it's going to ask me 15,000 OK, fine. This is what I'm going to go take them head-on. No, Use those 15,000 for giving you know, generating word of mouth from your patients.

The next strategy I'm going to give you is to provide exceptional value and services to your patients. What are these exceptional values and services? Exceptional value does not come only from treating patients. It comes from the way you talk with patients, the way your staff behaves with patients.

The way your patient is asked to remove his or her shoes outside your cabin in or outside your practice. These things do matter. Your patients expect good service nowadays, provided to them. Provide them personalized services.

Also, give them your mobile number and tell them that in emergencies they are welcome to call you on that number. I don't know to how much extent you can do that because personally, I don't like I don't you know like taking calls on my mobile many times. I don't take any calls at all.

I just put my mobile on silent mode. But if you or any of your staff members can handle that, you should focus you should think of at least doing that Again, You know that is giving your patient something which they otherwise did not have.

So it's offer exceptional value offered them. I'm just going to give you know only two examples first offer them free telephone calls from your practice and second is to give them free of course Tea or coffee whatever they want. I'm not talking only about OPD patients I'm talking about I'm not talking about IBD patients. I'm talking about OPD patients who also do the same thing with them.

Come on. That person is giving you somewhere around 200-400 rupees to you just for five minutes of your time And out of the 200, you can always give maybe five Rupees up his back to him by offering him a cup of tea. I am very sure that if some other doctor comes to visit you, you will do the same thing and you will not charge or you will not ask for five rupees from that other the doctor provided the same thing from with your patients don't. Telephone calls, how much it's going to cost.

Everybody nowadays is having a mobile. So very few people are going to use your phone and even though they use it it doesn't matter. It's going to add maybe just a couple of ₹1000 to your monthly for phone bills but the kind of all the more you will get from this simple activity is going to be exceptional. Patients will tell everybody they know about this and that is what we are after.

These are you know, are just two examples. There are so many things you can do like this in your practice and your patients will appreciate those things that will bond them with you in a way that you know, these big hospitals cannot do.

Big hospitals are you know how they have no face or no personality, sort of or at least not an individual personality like they have a receptionist there. You can have, you know, say, Miss ABC, whomever your the receptionist is there, they have sisters there you have sister Asha in your practice, who is known by all of your patients. These are the things that you can do to provide exceptional value and services for your patients.

4. REFERENCE MARKETING

The next strategy is the fourth. Use reference marketing. And please don't tell me that almost whole of your practice is based on references, I guarantee you it is not. And if it is, then it's very, very advantageous for you. If you listen to me and put a formal reference system in your practice.

You know, within a period of months, Just give me 30 days to put this reference marketing program in your practice And see how good patients come to you in how good numbers that is you will get quality patients as well as you will get the quantity of the patients.

But for that, you need to have a referral marketing system. Don't let it happen passively if you're getting patients from references very well. But now you're getting them passive by being passive start being active about asking for the references.

If you feel hesitant about it, I can help you with that by training you and your staff on how to do that. You can make your staff ask your patients how to ask for the reference, how you have, you know, step by step, how you should go about that.

again, you know, I want to warn you here that you cannot start it from today. Okay. I want to ask for the references and I'm going to sit in front of my patient and I'm going to ask him for a cumin reference.

No that is there is a very detailed step-by-step process for implementing a referral marketing system in your practice but use it.

5. DEVELOP MULTIPLE SOURCES

The next strategy is to Develop multiple sources of getting patients where my client is. He must have heard this thing at least 100 times from me. If he is with me support any very later period multiple sources of the patient is for going to stabilize your practice.

You should get patients from word of mouth, you should get patients from referee marketing, you should get patients from SMS marketing, you should get patients from your staff, you should get patients from your neighborhood which is either residential or commercial, you should get patients by telephone, you should get patients from the incoming telephone, you should get patients from, you don't other entities who serve your patients You should get patients from others, like-minded doctors, you know, these are multiple

If you get even five patients from each of these, every month then to somewhere around, you know, if I have listed five ways, Then you will get 25 new patients per month. If you can make that per week, you are going to get into 25 patients per week. And these are all new patients. We're not talking about your old patients or existing patients. So, multiple sources of patients. That is a must.

6. BUILD AN IRON CAGE

The next strategy I'm going to give you is very important from a loyalty point of view and for implementing all other things that are I called built an iron cage around your patients.

Build an iron cage around your patients so that they not only should not go to any other big hospital at whatever be the cost, but they should not even think about going there. You know, that happens when you put in loyalty programs for your patients due to the limited objective of this audio program.

I'm going to give you just a summary of loyalty based program, loyalty program. It's something which you use on the use or on, a going basis to instill build and maintain loyalty among your patients.

It involves certain things like you know communicating on regular basis with your patients making things more beneficial for your patient when they are loyal as compare to when they are not loyal to your practice.

You should always think of build a cage around your patient and I am not talking in any bad way thing in today's world you can not compel anyone but you always compel them emotionally

So that they should and they would come to youThat is you know putting a fence around your patience no buddy can enter your fence without your permission no hospital whatever they advertise whatever they cost they charge whatever fees they charge. They are not allowed to enter into that fence without your permission.

7. TARGET PATIENTS LISTS

Now, we are coming to the seventh strategy and I am very sure that at least by this time you have not heard about it.

Take a black paper and pen and write down certain things by the way the strategy is select your target patients and or treatments and prepared ideal profile of your patients, select your target patients that is preparing a profile of your patient whom you love to treat.

Now, you know this ideal profile of a patient is going to be very different for each and every doctor. why? Because whoever ideal patient for me maybe the worst patient for you and vise versa I like to treat say some buddy who doesn't talk too much who plays well and who doesn't negotiate at all you may not like that kind of person, you may like some different kind of personality.

That is totally up to you but you should be very clear whom you love to treat. Right so, prepare the ideal profile of your patient. Secondly, select the treatment you would like to go ahead with select some area where you can be the expert and I mean the expert even in the medical community.

Believe me, experience does count up to only a certain extent is not the thing which every buddy value there are some other ways which can you become an instant expert off course I am assuming here that the knowledge is there. I am just asking you to put that knowledge in a different way in front of your patients. That is going to make you an expert and your patient will value everything that comes from you.

So, write an ideal patient profile write the treatments you want to focus on any love to do. Now, the only thing is remaining to match your treatment with your profile and see what comes out of that. After you do that, you have to see where your ideal patient is located, currently how many ideal patients you are getting what you can to reach those ideal patients.

How you can increase word of mouth or references from your existing ideal patients not from any buddy but from existing ideal patients How you can do that you have to think about that then once you find you know to use the strategy to reach your ideal patient's profile.

You have to reach with them by taking your ideal treatments or the treatments you love not with something you know which you don't like and which is not profitable to you at all don't go to your ideal patient profile with the treatments you don't want to do go to them with the treatment you want to do for them.

And that is going to be your biggest weapon in fighting with this big hospital and big chains. So these are all seven gorilla strategies that you must utilize if you want to practice through prosper in spite of the big hospitals the big chains.

SECRET MEDIA

Now, I remember I promise you one very secret Media, in short, I am going to tell you about the secret Media you know that is something which is used least which cost not, not much and which will give you fabulous ROI that is Returned on investment.

You can not imagine what kind of return you get with this media and the media is direct mailing. What is direct mailing? Direct mailing is something where you mail something directly to your targeted patients you can use a media vehicle of sending email postcards postoffices courier you can put your info or SMS that is again you know one new Media we are using very effectively for some of my clients.

Direct mail is something that can do all the things for you which no other media can do. Secondly, that mail implies that direct to the patient it does not go through the various filters it is very very targeted.

THANK YOU!

There you have it.

Everything you must do, Have & Be to not survive but thrive in the era of Big Hospitals & Clinic Chains.

I wish you all the best.

Rajesh Gurule

rajeshgurule.com

connect@rajeshgurule.com